About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Become an Author

Michael Levine, CAIA

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Editor in Chief. After spending his early career in private placements, Michael went on to work for two large asset managers structuring bespoke fixed income products. He now leads the research team at Tendies, and publishes our official newsletter.

Stjepan Kalinic, CMT

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Contributing Writer - Equities. Stjepan spent several years as a successful equity analyst, after which he pivoted to freelance, retail oriented work with several major newsletters. He holds a CMT charter.

Glen Carey

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Contributing Writer - Energy, Defense, Trade. Glen joins us from Bloomberg, where he was the Middle East Bureau Chief for 12 years covering energy, trade, and geopolitics. He now works as a media strategy consultant and splits his time between Riyadh and Dubai.

Stavros Tousios, MBA

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Contributing Writer. Stavros began his career on a currency desk, and quickly pivoted to writing institutional and retail oriented research about currency and equity markets.

Martin Shkreli

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Contributing Writer - Perspectives. He needs no introduction.

Eric DeRose

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Contributing Writer